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12 signs to redesign your website

The website performs the role of the business card. It’s the first impression on people before engaging into the conversation. People judge the reliability and creditability of the business on the basis of their website.

For you, it is the medium to convey information about your business products and services to your target audience. So, it’s an ideal opportunity to make a good impact on the target audience. Moreover, you can’t afford to lose customers just because of the ugly outdated website.

With the edge of digital transformation, your site needs to keep balance with the recent changes. So, you need to website redesign. Website redesign requires some resources like time and cost which are worth payable. Here, we have listed the ultimate signs which need to pay attention immediately. It shows the time to redesign the website.

1) Your site has a high bounce rate Website bounce rate shows the percentage of visitors who go away quickly without checking much detail. High bounce ratio affected by many factors, like low site speed, poor content, unappealing design, etc. Moreover, we have very less time to convert visitors into potential customers. So, it is critical to induce interaction with the customers. As a quick guideline bounce rate between 20% to 40% is excellent. But when it is beyond 70% then it is a matter of concern. Because though you may seem audience on Google analytics due to social media presence and promotion but you won’t be able to put those audience on interactive mode. So, a high bounce rate is a clear indication of low conversion rate which signifies website redesign.

2) Look and feel seems not more appealing We have to catch the visitor in the first glimpse of the website. Good web design engages visitors for longer duration and they check ahead without thinking the other open tabs of the competitors. So, look and feel plays a vital role to catch and retain the visitor.

3) Absence of right customer navigation The ideal website must have the right customer navigation system. Once visitor stays for a few seconds then it is your duty to direct them in the right way. So, as an owner, you must have to think from customers’ perspective and planning the navigation accordingly.

4) Poor SEO Search engine optimization plays a crucial role to get good rank in the search engines. Visitors must be able to find you from thousands and lacs of available results. If the website is not holding good rank then it may not come in the first few results. So, though you have a catchy website it’s not gone be work. SEO is a complementary service which is must once the website is out from the developing mode. The Search engines take time to crawl the website. Besides, it is depended on factors like site content, updated content, right keyword feed, metadata, etc. So, it’s time to redesign your website if your website rank is not good.

5) Your website is not responsive Responsive design means using HTML and CSS to large, shrink, hide and resize content as per the device size. Your website must be responsive to all the devices out there. As we all know the ratio of mobile and tablet checkers are much higher than the web. So, you have to facilitate your target audience with a responsive design.

6) You find security issues When customers trust you with their personal information, then it is your duty not to violate their trust. Redesign your website and upgrade to latest versions which are more secure.

7) Your business has expanded When you add a new product line to an existing product or target new customers then you must have to inform your audience. As the business expands, new products, new contents take place. Or maybe you have merged or collaborated your business with the other prevailing competitor in the market. So, these significant changes required to be known by the customers.

8) Things are confusing to manage from backend As an owner of the website, you are required to add or delete the new items and old items respectively. Admin has important role in the maintenance of the website. If things are perplexing and admin is not able to add, delete or manage the products or functionalities as per business requirements then the entire system loses its smoothness and it creates a bad impression in the eyes of customers. And you may have to lose the existing customers. So to avoid this backend maintenance of the website must be easy and transparent.

9) To sustain among competitors If competitors have updated their website but naturally customers are attracted towards their website. Customers may find the latest facilities which are might not present on your website. And it’s easy for them to switch. So, have a regular check on the competitors websites if they are improving then we have an urge to improve our website to stay competitive.

10) Absence of social media Today, social media is essential for sharing and promoting the business. Over 2 million businesses use Facebook advertising for promotion. Social media isolation is a loss of huge audience which might be potential customers. You must integrate social media platforms like Facebook, Instagram, and Twitter to improve the visibility and to reach out a larger audience.

11) Still using Flash Adobe Flash is deprecated in 2020. So, by hook or crook, you must have to shift your website to HTML5 scripts. Moreover, many browsers like Google’s Chrome and Apple’s Safari doesn’t recognize the content of the flash site. So, they have completely blocked Flash websites. A few years back Flash was in trend for graphics and animation but now the trend has shifted to HTML5 to make animation designs.

12) Customer suggestions for the site When you are getting many negative reviews just for your website then, your business may not afford it. Customers may find problems with payment methods, site crashing while payment, website errors, complicated checkout process etc. You must have to pay attention to the customer complaints for making them repeat customers.